Analisis Kelayakan Usaha, Titik Kritis Keamanan dan Kehalalan Produk Minuman “Lemonaloe” (Lemon, Buah Naga, Aloe Vera)

Lemonaloe product is a drink product from dragon fruit skin that has never been marketed in the market. Lemonaloe has a pink color, liquid texture with a fresh sour taste. In this product there is also aloe vera jelly which can be an advantage of this product itself. Aloe vera first goes through the processing stage so that when consumed it tastes like the sensation of biting an orange. Lemonaloe is definitely made without using preservatives or artificial coloring. Lemonaloe products can be consumed directly or cold. In addition to paying attention to the taste and appearance of the product, nutritional content testing has also been carried out where it is known that Lemonaloe is high in Vitamin C and also contains antioxidants that can make it superior to other products. Lemonaloe effort, which is one of the antioxidant healthy beverage products. This research method includes an analysis of the economic feasibility of taking into account the Benefit Cost Ratio (R/C), and Payback Period (PP). besides that it also determines security critical points based on HACCP and halal based on HAS23000. Then the research results were analyzed descriptively to get the recommendations. The results show that Lemonaloe's business can be said to be feasible because it has an R/C ratio > 1 which is 1.78 and a relatively fast return on capital, which is less than 1 year. In the HACCP analysis, there are 3 processes that are included in the Critical Control Points (CCP), namely washing dragon fruit skin, boiling dragon fruit skin and aloe vera, while the critical point for raw materials is only found in dragon fruit skin. Then in the analysis of haram, there are two ingredients that become a critical point, namely citric acid and processed honey. Lemonaloe's business in the future needs to increase the number of productions, add flavor variants, expand market reach, and carry out certification to provide guarantees & protection for the community from Lemonaloe products